Challenge:
Qoodz is a mobile application that offers users exclusive discounts and offers from different brands. The main challenge was that the app didn’t have a defined brand identity or personality that could stand out in a competitive market. It needed a distinctive visual language that felt young, fun, and instantly recognizable.

Solution:
I developed a full brand identity for Qoodz built around a funky, vibrant, and youthful personality. The logo features a playful winking eye — a symbol that brings energy and friendliness to the brand while representing the idea of smart, savvy choices. The use of bold, neon colors added a fresh, dynamic look that captures attention and appeals to the app’s young audience.

Outcome:
The result was a lively and energetic brand identity that reflects Qoodz’s mission to make saving money fun and effortless. The visual system successfully differentiates the app in the market and creates a strong emotional connection with its target audience.