Arcade Films is the production company behind recognizable names like Marwan Serry, Ahmed Kamal, Omar Khaled, and other influential creators shaping today’s digital scene. The brand stands at the intersection of entertainment, culture, and digital influence — representing talent that already commands attention.
The goal was to build a digital ecosystem that reflects the scale, energy, and personality of the company — positioning Arcade not just as a production house, but as the creative force behind some of the region’s most visible names.
The previous website no longer represented the brand’s direction. It felt outdated, entirely static, limited in content, and lacked any distinctive interaction failing to express the bold and playful personality Arcade was evolving into.
We approached the project as a complete digital reinvention.
The structure was rebuilt to introduce depth and narrative clarity. Content was expanded to give the brand stronger presence and storytelling weight. Motion became a defining layer of the identity — advanced animations, layered transitions, and refined click interactions were intentionally crafted to create immersion and emotional engagement, not just visual flair.
In parallel, we developed a Shopify store under the same visual and experiential system, ensuring cohesion between the main platform and the e-commerce environment while maintaining performance and clarity.
A defining moment of the experience is the interactive, playful footer designed to transform the final scroll into a memorable branded interaction, reinforcing Arcade’s personality and leaving users with a lasting impression.
The result is a fully realized digital ecosystem designed, built, and launched end-to-end that feels alive, expressive, and confidently aligned with the scale of the talent it represents.
Scope of Work
Shopify store development
Website redesign & experience strategy
Full UI/UX design
Front-end development & launch
